Highly functional FREERIDE LINE
The brand-new Seek is way more than just a new bike wear line. Seek is a statement – of our brand origin and of the dedication to biking. And of ION’s claim: Surfing Trails.
Unmistakably surf-inspired, the Seek addresses all those riders that consider freeriding more than just a category: without boundaries, without stereotypes, but definitely outstanding.
As such, the Seek has a unique design and works in various situations: on the trail, in demanding freeriding terrain, in the park or on a serious DH track. To offer bike specific capabilities, we use materials that don’t look like the average high-performance fabrics but reveal their functionality at a second glance. Technical finesse still included.