Sounds great, right? But what exactly is eco-friendly??? Quite frankly speaking, we were asking that our selves, too and it is not a question that you answer in one quick discus- sion and then you ́re done with it. Actually before you can give answers to that topic you need to ask a lot of que- stions... and that ́s what we did. What is ION doing to be eco-friendly? What do we feel is important and how should we do it? Where does it start and where does it end? Can we afford being eco-friendly? Can a Neoprene wetsuit which is largely made of synthetic ingre- dients and chemical substances even be eco-friendly at all?
There are many different opinions and aspects to the definition of eco friendliness. Among all these controversial positions we found that one thing seemed to stick out: For us it has to do with some sort of basic attitude - a mindset that goes beyond doing something because eve- rybody does it or because you have to do it. It is rather something you want to do because you are deeply convinced that it is essential in a glo- bal perspective. To us this attitude must be the fundamental awareness integrated in the corporate culture of our brand. So we did some research to get comprehensive knowledge on this issue because ION takes on responsibility to treat our environment with respect by using eco friendly materials and production methods as much as possible. It is important to start somewhere and keep learning to improve on the way.
Evaluating the eco-balance of products means you get a better idea of the environmental impacts caused by its existence. Only by looking at the whole process from the very beginning to the end in the life cycle of a product makes you fully understand all effects on our earth.
Environmental design and technology is largely reliant on producing sustainable products. Avoiding waste in the first place is better than dealing with it after things are thrown away. So not only in that sense it is our strong believe that a premium technical product built on the highest quality level possible will always pay off on the long run, because it simp- ly lasts longer before you dump it.
All ION Neoprene products like wetsuits, tops and other neo accessories are made of highly elastic certified limestone Neoprene from Japan. That means the raw materials (polychloroprene chips) are made of calcium carbite which is converted from limestone (calcium carbonate) instead of So let ́s think about it!
It involves the incorporating of used materials into a new product cycle to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage and pollution. Recycling is a key component of modern waste reduction and is the third part of the Reduce, Reuse, Recycle waste hierarchy model (the 3-Rs). ION uses a fully recycled material for the new Riot and Trinity Series. It is a premium stretch and warm jersey completely made of recycled Polyester (for example PET bottles, fishing nets, etc.)
Some experts have recently incorporated a fourth „R“ into the concept of waste reduction: Re-think. We really do like the idea of questioning the status quo - it is a fundamental way of finding new perspectives and solutions. And that´s why we are also re-thinking the eco issue - maybe a small start, but there are many ideas in our mind and you gotta start somewhere to make a change in the future...