ION is a brand run by passionate people, whose big love has always been watersports. Launched back in 2004, ION focused on wetsuits & neoprene products for the international windsurf, kitesurf, surf, SUP and wakeboard scene. The product range also includes accessories, harnesses, travelgear and an apparel collection. ION's unique combination of high quality products wrapped in a progressive style and design found fans all over the world – becoming the global market leader for wetsuits and harnesses in the wind- and kitesurf world. In late 2012, ION took the same approach to the slopes, launching a separate bike division with functional cycling gear, clothing, accessories, gloves and protection.